|
| Senior Marketing Manager |
| Location: |
Burbank, CA |
|
| Job Description: |
Senior Marketing Manager
A national manufacturer and distributor of women’s fashion jewelry is looking for a Senior Marketing Manager to take us to the next level in our Sales and Branding efforts. This manager will have solid experience with branding initiatives and with product, sales and retail support and will be self-motivated, creative and be a strategic and tactical thinker and planner. Managing and driving the development of our web content, from concept thru implementation, will be a key of success, as well as managing trade shows and exhibitions.
Responsibilities
Plan and manage all day to day activities and projects, related to marketing and web management.
Manage the development, production and execution of all marketing/POS related materials and programs across all product lines to ensure proper and consistent brand image and utilization.
Responsible for establishing and executing budgets for marketing, promotions and web.
Manage and drive corporate web strategy. Implement processes for content management including working with sales to determine, manage and maintain product assortment including forecasts and promotions to achieve sales and margin targets.
Track, analyze and report web metrics and make updates, changes and recommendations on a timely basis. Maximize site traffic, order conversion, repeat purchases, increased dollars per order by customer.
Manage all search initiatives paid and non-paid to drive site traffic and result in effective cost per acquisition.
Manage affiliate marketing programs and fulfillment programs.
Manage and execute direct mail and e-mail campaigns to both new prospects and existing customer base. Develop brand contact strategy, oversee content editorial and cadence.
Develop, produce and implement retailer promotions.
Develop and implement visual merchandising standards for all product lines including displays/display programs, plan-o-grams, training manuals and merchandise execution on the selling floor.
Manage all aspects related to exhibit and trade show participation including exhibit design, floor plan, product display, merchandising, materials, service and logistics.
|
| Skills Required: |
Requirements
Must be a self-starter, highly organized and able to work well with all levels within the organization.
Minimum 4 year college degree preferably in business administration or marketing.
Minimum of five years supervisory and marketing experience preferably in branded consumer products.
Experienced in product photo shoots, proficient in print production and image database management.
Excellent organizational and project management skills; must be able to manage multiple tasks with accuracy and strict attention to deadlines.
Effective and persuasive verbal and written communication skills.
Proficient in Microsoft office.
Some travel. |
|
| Please contact us by: |
E-mail or Fax Only |
| Contact Name |
HR |
| Contact Address |
1928 Jewelry Company
ATTN: HR
3000 W. Empire Ave.
Burbank, CA 91504 |
| Contact E-mail Address |
hr@1928.com |
| Contact Phone Number |
(818) 841-1928 Ext. 1185 |
| Contact Fax |
(818) 842-9703 |
|
Bracelets
Chandelier Earrings
